Sonoma County Tourism
400 Aviation Boulevard, Suite 500
Santa Rosa, CA 95403
Main: 800-576-6662 / 707-522-5800
Sonoma County Tourism is the official destination marketing organization for California's Sonoma County. SCT is a private, non-profit marketing and sales organization dedicated to increasing overnight stays in Sonoma County, California.
Located 45 minutes from San Francisco, Sonoma County provides a genuine and adventurous wine country experience.
The hospitality and tourism industry in Sonoma County comprises one out of every ten jobs and provides almost $150 million in revenue for local and state governments. This revenue is used for things like parks, economic development, cultural and historical festivals and events, affordable housing and other uses. (For more information on the tourism industry, see the statistics page.)
Snapshot of tourism businesses in Sonoma County:
- 76 percent of Sonoma County tourism businesses are small (fewer than 25 employees)
- 91 percent of tourism businesses are locally owned, only eight percent of these are franchises
- 40 percent have been in business for more than 20 years, 26% have been in business for ten or fewer years